Thursday, May 18, 2017

Conmebol prints new logo


Conmebol is the amusing name of the governing body for football in South America, founded in 1916. Yesterday, May 17, the organisation revealed a new logo in Gran Asunción, Paraguay.

The new logo replaces a literal and complicated badge with a football, the continent, the flags of all the members and an abbreviation. At the centre of the new badge is a the continent with a fingerprint, representing the "audacity and passion of all teams in all competitions". The fingerprint is contained in a crest with a football behind it.



Two videos, both in Spanish:



The longish video below explains the symbolism in the logo at about 3 minutes in.



Conmebol

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