Friday, March 24, 2017

Fresh retro look for Gevalia coffee

Gevalia is Sweden's leading coffee brand, now owned by the international Jacobs Douwe Egbert group. Last month, it launched a new look with new packaging.

Gevalia is an old brand with a strong heritage. Both the new and the old logo mixed cues from historical packaging, taking advantage of that heritage.

Previous logo.

No design credit at the moment.

Update December: The new look was created by Design Bridge, with custom typography by Rob Clarke.

1 comment:

  1. Franco-German TV channel, Arte has launched a new look this morning created by the agency, The Partners. It now features the Arte logo being used in all graphics, now turned to 90 degrees and a new stencil like font is used in all graphics and animates on screen sticking to the Arte logo like a magnet.